Friday, 7 December 2007

Affiliate marketing programs

Affiliate marketing is program that share revenue from company who sell their product with people who do marketing for their product. With affiliate program, both company and publisher able to track the sale.
usually company would refer to advertiser and marketer would refer to publisher.

Campaign
is a was to distinguish between different products, offers, commission levels or payment types.

Payment types
Pay per Click (PPC): payment based on the number of times a potential customer clicks on an ad and it taken to the marketer's website. PPC will pay based on the number of times clicked ad. Pay per click usually measured using Cost per click (CPC). example a $0.25 CPC meant, each click is worth 25 cents. If ad generates 1000 clicks, you just made $250.

Pay per Sale: publisher get paid by percentage of the sales generated. The more sales the more money you make. Conversion rate is a measurement used to determine how many clicks on an ad actually generated sales. higher conversion mean merchant web site is contain offers that people actually want to buy.

Pay per lead: publisher get paid base on a lead being generated when a potential customer fills out a form on the website after clicking a particular ad. Pay per lead usually measured using Cost per Action (CPA), CPA is how much a publisher get paid for each lead. For example $15 CPA means every time a potential customer fills out a form after clicking your ad, you get $15. Conversion rates are also used to measure the number of clicks that result in leads ont the merchant's site. Higher conversion mean more people signing up.

Affiliate Marketing Network
Is a central repository of many different affiliate marketing programs from many different merchants.
Good affiliate network are convenient, because we just need to go to one place to get any campaign and they provide safety since they consist as a third party who is responsible for collecting commission from advertiser. Here some good affiliate marketing network:

  • www.clickbank.com
  • www.cj.com

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