Google and frames

Google supports frames to the extent that it can. Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. In this model, one page displays only one URL. Pages that use frames display several URLs (one for each frame) within a single page. If Google determines that a user's query matches the page as a whole, it will return the entire frame set. However, if the user's query matches an individual frame within the larger frame set, Google returns only the relevant frame. In this case, the entire frame set of the page will not appear.

If you're concerned with how your site appears in the Google search results, please read "Search Engines and Frames" at http://www.searchenginewatch.com/webmasters/frames.html.

This document describes the use of the "NoFrames" tag to provide alternate content. If you use wording such as "This site requires the use of frames," or "Upgrade your browser," instead of providing alternate content on your site, then you'll exclude both search engines and individuals who've disabled frames on their browsers. For example, audio web browsers, such as those used in automobiles and by the visually impaired, typically do not support frames. You can read more about the "NoFrames" tag in the HTML standard at http://www.w3.org/TR/REC-html40/present/frames.html#h-16.4.

source : google.com/webmasters/

Affiliate marketing programs

Affiliate marketing is program that share revenue from company who sell their product with people who do marketing for their product. With affiliate program, both company and publisher able to track the sale.
usually company would refer to advertiser and marketer would refer to publisher.

Campaign
is a was to distinguish between different products, offers, commission levels or payment types.

Payment types
Pay per Click (PPC): payment based on the number of times a potential customer clicks on an ad and it taken to the marketer's website. PPC will pay based on the number of times clicked ad. Pay per click usually measured using Cost per click (CPC). example a $0.25 CPC meant, each click is worth 25 cents. If ad generates 1000 clicks, you just made $250.

Pay per Sale: publisher get paid by percentage of the sales generated. The more sales the more money you make. Conversion rate is a measurement used to determine how many clicks on an ad actually generated sales. higher conversion mean merchant web site is contain offers that people actually want to buy.

Pay per lead: publisher get paid base on a lead being generated when a potential customer fills out a form on the website after clicking a particular ad. Pay per lead usually measured using Cost per Action (CPA), CPA is how much a publisher get paid for each lead. For example $15 CPA means every time a potential customer fills out a form after clicking your ad, you get $15. Conversion rates are also used to measure the number of clicks that result in leads ont the merchant's site. Higher conversion mean more people signing up.

Affiliate Marketing Network
Is a central repository of many different affiliate marketing programs from many different merchants.
Good affiliate network are convenient, because we just need to go to one place to get any campaign and they provide safety since they consist as a third party who is responsible for collecting commission from advertiser. Here some good affiliate marketing network:

• www.clickbank.com
• www.cj.com

Hidden text and links

Don't put any hidden text or links on your web site. Since this act will present information to search
engine differently than to visitors. Remember the rule. Crate content for visitor not search engine.

Text can be hidden in several ways, including:

• Using white text on a white background
• Including text behind an image
• Using CSS to hide text
• Setting the font size to 0

Hidden links are links that are intended to be crawled by Googlebot, but are unreadable to humans because:

• The link consists of hidden text (for example, text color and background color are identical).
• CSS has been used to make tiny hyperlinks, as little as one pixel high.
• The link is hidden in a small character - for example, a hyphen in the middle of a paragraph.